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The spa market is one of the large hit markets in 2020 due to the sudden COVID-19 pandemic. The tourism, accommodation, and food and beverages service sectors, which performed well during 2019, have slowed down due to the lockdowns and the temporary ban on international travel and domestic travel restrictions across the world. The spa market records a sudden drop in revenue and is reviving comparatively slow due to the second wave of the virus across many nations.
Scope of the Report
The report aims to provide a detailed analysis of the spa market. It focuses on market dynamics, customer trends, and insights into geographical segments. Also, it analyzes the major players and the competitive landscape in the spa market. The spa market is segmented by service type (salon/day spa, hotel/resort spa, medical spa, thermal/mineral spring spa, and destination spa ayurvedic/traditional spa) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa). The report offers the market size and forecasts for the spa market in value (USD billion) for all the above segments.

By Service Type
Salon/Day Spa
Hotel/Resort Spa
Medical Spa
Thermal/Mineral Spring Spa
Destination Spa
Ayurvedic/Traditional Spa
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle-East and Africa
During Day One of the Global Wellness Summit (GWS) 2020, a hybrid event that took place virtually and in person at The Breakers in Palm Beach, Florida, delegates learned about what will be most newsworthy as we move into 2021. Beth Mcgroarty, GWS vice president of research, presented a rundown of which wellness trends we can expect to emerge, particularly as a result of the global pandemic.

1. Immunity building and enhancement, running the gamut from food to supplements to education. In addition, immunity improvement will come in form of energy healing, bio-hacks and bodywork.

2. Preventive care, in this case, aligning wellness and health care across community and economic lines (including improvements in telehealth).

3. Connecting with and replenishing nature, because the natural world heals us and we need to heal it back. Plus, people's connection to others is being replaced by a connection with nature because of COVID.
1. Maximizing Online Presence
With the majority of clients seeking therapists via online sources, an online presence is vital for massage businesses and sole proprietors to succeed in today’s digital world. Your local massage insurance organization likely has resources available to develop a website. There are numerous apps such as Soothe and Zeel in which potential clients can seek a local therapist. Be sure to download these types of apps onto your devices and refine your website to reflect the best version of your practice.

2. Boosting Product Sales
Product sales can be a great way to further generate secondary income. Be sure to examine wholesale prices and profit margins before committing to any product to purchase and sell. If you possess a penchant to create, use that talent to your advantage! Create your own brand of a product and begin selling your brand at your location. Generate a buzz with your current clients and friends. Let them become your brand’s cheerleaders. Only time will tell how far reaching your brand will become! Just be sure to check into local and state laws regarding selling retail items.

3. Certifications to Augment Massage Practice
With restrictions placed in most states due to COVID-19, finding alternative means of generating income has become imperative for many massage therapists. There are many great options for certifications that augment massage practice such as yoga training, Pilates training, online health coaching, nutrition coaching and doula services. Consider who you wish to serve as you discover the alternate certification right for you. There are more info certifications now available for any niche market.5. Stimulator Guns
Vibrational tools have exploded in the past year. These are useful massage tools for both self-care and usage upon clients. Stimulating devices will invigorate sore, fatigued muscles, increase circulation, and improve neurological function. More models of varying shapes and sizes allow for a wide variety of choices. Check out oscillating speeds and check in with clients on their comfort level regarding speed and pressure.
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6. Trigger Point Tools
Some clients enjoy deep tissue massage to the extent it may compromise a massage therapist’s manual tools (hands, fingers, thumbs, forearms, elbows) to achieve desired client pressure. Instead of merely pushing harder, a therapist can use tools designed to address trigger points effectively upon the body. These may be made of wood, plastic, or metal. Never hurt yourself for a client; use a tool to apply deeper pressure! Varying sizes and shapes of tools make it easy to find an ideal fit for any client body type, shape, and tissue tonicity.

7. Stretching
More businesses focused on stretching are emerging. This specialty niche is advantageous for therapists who wish to work with athletes as well as clients who hold chronic pain.

Stretching brings many advantages to a therapist’s practice:

No need for clients to disrobe.
Improves client flexibility and range of motion, and ease of stretching efforts can take a load off the therapist’s body.
A therapist can charge just as much, if not more, for a stretching session.
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8. Oncology Massage
Massage therapy can be a safe and effective part of a cancer care regiment.

With cancer care and treatments becoming more diverse, massage therapy can be a safe and effective portion of a cancer care regiment. Oncology massage can ease symptoms pertaining to chemotherapy and radiation treatments. The holistic nature of massage therapy can aid all body systems adversely affected by cancer and related treatments. Be sure to take a formal course to understand the intricacies and considerations for working with oncology patients.

9. Reflexology
This powerful modality can be easily incorporated into general massage practice.

Stimulation of reflex areas within the hands and feet provides many therapeutic benefits including:

relaxation
improved organ function
and improved sleep.
Simple to learn and apply, reflexology techniques can be easy for a therapist to utilize, thus saving their hands from wear and tear. Tools can be easily incorporated into sessions as well for deeper pressure application.
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10. Muscles Review App
Reviewing anatomy is always a helpful activity in our field since we interact with every client’s body, especially the musculoskeletal system. Prepping prior to a session with a trusted app will help you remember the major muscles to address, including their functions and bony attachments. Addressing an entire muscle from origin or insertion makes any muscle treatment more effective, so being able to review this kinesiology content prior to a session is highly valuable.
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Bonus: Join a Business Networking Group
Joining a business networking group will allow you the face-to-face time needed to sell your business and forge relationships with other business owners. Every metropolitan area has several such groups. Even smaller rural areas will have regional group meetings. You can always create your own network in your hometown. This network will yield referrals and allow you to educate the general public on the benefits of massage therapy.

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